Press Release
Spring Summer 2009
In a recent Competition run by SEVELDGE Magazine London (www.selvedge.org) to win a MARY DAVIS Jacket, they had unprecedented response. Kate Karko of Selvedge Magazine wrote “We had a brilliant response to the reader offer for the Mary Davis Jacket - the best response we've ever had for a promotion! Everyone must love your jackets! The winner of the Jacket, said “It really is a beautiful jacket and I am so happy to have it. I will let everyone know about you.”
Who are MARY DAVISTM
This is a UK based, UK designed and manufactured Knitwear brand. Striking in style and finish, this is for the customer who wants quality, individuality and style. First launched in Autumn 2005 at Paris sur Mode, MARY DAVISTM now sells worldwide. The label is wholly owned by UK Company e-moor Ltd.
Who buys Mary Davis
We have stockists in England, Scotland, USA, Italy, Switzerland, Kuwait, Japan and Germany.
Our customers include –
UK: Blue, Indigo, The Clothes Room and Anthony Sheppard (voted one of the top 50 Boutiques in the Sunday Telegraph), Millers
USA: Gilda, Greig Porter and Tanglewool
ITALY: Biffi, Ivo Milan and Cumini in Italy
KUWAIT: Al Fatina Group (exclusive)
The Collection Explained
To date the collection has consisted solely of Handmade and Hand Embellished Knitwear. However, this Spring Summer 2009 Collection sees the launch of a complimentary range of Irish Linen Shirts and Blouses.
They too will be hand embellished, and made in England. The MARY DAVIS design signature is in the cut and the embellishment. Top of the range is a collection of hand knitted cotton and
cotton/silk Jackets. These are the Limited Edition range.
Of each style we will only sell 10 per colour way, thus giving your customers a truly exclusive garment. Next is the Signature Range.
These designs are moved forwards, season on season to give loyal customers a path to increasing their own private collection of favourite MARY DAVIS designs. Again, a hand knitted product, for Spring Summer 2009 in cotton. MARY DAVIS Linen will be part of the Signature range.
The diffusion range, known simply as MARY DAVIS, is hand embellished, machine knitted Jackets and Waistcoats, a combination of light weight, felted wool and cotton.
Why should you look at the Collection
Now in our 7th season we have an established customer base, which we are looking to grow,
with proven track record in both design development and production ability and quality. This collection offers a range for your customers in both look and price point.
Our forthcoming collection
For the Spring Summer 2009 season we have new shapes, cotton and silk mixes and a range of Linen shirts and blouses.
Prototypes are available for viewing now. The full collection will be launched at WHO’S NEXT in Paris, from 4th September.
From the more simple designs to the elaborate, intricate hand-knits they provide a Jacket for any occasion. For that casual look with Jeans, or dressed up; they work equally well. The styles are flattering to all figures and sizes and have unusual and quirky design features that will attract complements when least expected. You could even end up having conversations about your jacket with complete strangers in as varied places as going through passport control or the check out in the supermarket. One of Mary’s jackets will revive,
enhance or complement any outfit new or old and will be fit for any occasion.
www.elusivecollection.com
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